Chris Locke continues his series on Gonzo Marketing. Here a bit that jumps out at me:
Being a full participant in events, having a point of view a deeply personal perspective: gonzo is about being engaged. It’s not distanced, impartial or “objective” — it cares about outcomes.
I also enjoy the relish with which he shows us his one-star reviews on Amazon.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
My last post was partly about disconnection and I just found a terrific riff on the same theme. Nick Cohen writes about a truly criminal approach to policing. It’s a
Good post by Jackie Huba about an 80-year-old videoblogger. Market researchers pay handsomely for this kind of research, yet it’s unclear how many companies scan the web for free Millie
I’ve been resisting commenting on the recent furore about bullying in the blogosphere for at least three reasons. 1 I don’t want to add any fuel to the flames 2
I’ve been doing a few Open Space events lately either as host or participant and I’m mostly thinking about this aspect: the challenge of giving expression to what we really
