May 29, 2006

Another Lovemarks detractor

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Alan Mitchell reviews Kevin Roberts’ Lovemarks pitch:

In other words, the role of the marketer is to ‘drive’ people to ‘love’ you so much that they no longer use their reason and hand over loads more cash to you – more than if they still had the use of their reason. And you do this by emotional advertising.
Never mind the fact that each one of these six propositions is flawed in its own right. Look at the instrumental self-seeking motives. Look at the attitudes it displays towards people – ‘the consumer’.
Kevin Roberts’ arguments sum up everything that is wrong with marketing today.

Needless to say, I’m with Alan on this one.

—–

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Do we need leaders?

Dave Pollard has done a podcast with Jon Husband. What’s more he’s gone to the trouble of transcribing the whole thing. I’ve not met Dave but I have had the

23 October 2007

Results

A look through my site log led me to this posting by Chris Corrigan. Chris does Open Space facilitation and gets people demanding evidence of its results. What started to

5 December 2003

Why your innovation contest won’t work

I enjoyed Tim Kastelle’s HBR post: why your innovation contest won’t work. Tim argues that we can divide innovation into three stages: having ideas, selecting ideas and implementing them. The

26 November 2013

Top brand, poor performer

According to this ISR report top brands underperform financially and have poor levels of employee engagement. They have compared companies rated by Business Week as having the highest brand value

Another Lovemarks detractor

Johnnie Moore

Share Post

More Posts

More Updates