Tom Asacker expresses his frustration with the marketing profession citing the thought that marketing is the devil. In particular, he takes exception to US Army advertising by sponsoring sports matches.
But don
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Tom Peters reports the current New Yorker has a brilliantly reported, eye-popping piece “Battle Lessons: What the Generals Don’t Know.” It’s a report on the way in which junior officers
Another thing caught my eye in Viv’s post about facilitation basics – the advice to get used to the blank looks. Next time we’re doing some facilitation training we should definitely
Since installing Twitteroo I’ve started to enjoy Twitter a lot more. I only spend a few moments updating Twitter or reading it but I like the sense of connection it
Chris Lawer reckons the cost of financial services junk mail in the UK at a billion pounds a year. I link to my own article on the dismal quality of it.
