Very interesting post by Tim Kitchin: Corporate Identity Theft
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Frustration
Donald Factor makes a provocative point about frustration in groups, suggesting it may be the one common experience of participants. Embracing frustration may be the most powerful move a group can make.
13 September 2004
Podcast: The tyranny of the explicit
Yesterday I recorded a conversation with Viv McWaters and Roland Harwood on the theme of The Tyranny of the Explicit. We explore how the need for certainty in an uncertain
30 March 2010
Sorting truth from fiction…
Seth Godin is on good form, blogging about the challenge of spotting fakes, when traditional cues for trustworthiness are becoming less reliable. I think some of the answer lies in self-knowledge.
13 July 2004
Moving
Geoff has been trying out 5Rhythms dancing and picks up on Viv’s and my recent posts about bodies and movement. He adds this thought: I still fall into the trap
17 October 2011
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