March 11, 2004

Authenticity Works

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Authenticity Works

Authenticity Works is the name I’ve given to an informal group that’s now met a couple of times. Both have been really satisfying meetings of people who are interested in developing authenticity in organisations and exploring what it means (and there’s no simple definition). Attendees have included coaches, authors a journalist and consultants. Client-side folks would be extra welcome. The next one is in Islington, London on April 6th, 6pm to 9pm. Email me if you’re interested in coming.

February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

The individual transcends the bland…

BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Language, language…

Rohan Gunatillake has a good post challening the label of “retreat” to describe what people do when they form communities for silent reflection. As anyone who has gone to sit

12 January 2009

Small interventions, big changes

Adrian Trenholm has really got his teeth into blogging at 173 Drury Lane. I particularly enjoyed his story The Fabulous Baker Boy. It may start off like a standard customer

1 April 2005

links for 2006-03-08

YouTube – iPod Customer Service – the Dirty secret Great example of customer-generated video spotted by Anders Gronstedt (tags: branding opensaucelive opensourcemarketing) Pixoh: Edit pictures online Clever little application spotted

8 March 2006

Interesting times…

Geoff Brown writes about Emerging Possibilities and Collaboration. I am sensing a shift in the work that I do. A shift from being reactive to client offers to a more

Authenticity Works

Johnnie Moore

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