Johnnie Moore


Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

There’s an interesting discussion going on at Chris Carfi’s blog provoked by his post, Lie la Lie. The reference to The Boxer by Simon and Garfunkel is made more relevant by the sprited fight that follows in the comments.

Chris challenges the underlying principles he sees in Seth Godin’s All Marketers are Liars (briefly citing my earlier post about the book). Seth comments back pithily as do a few others.

I see wisdom on both sides here. I also felt uncomfortable that Seth’s book may seem like a licence for manipulation and support mindless consumption. Equally, I think he raises good questions on what we think the truth is; he may not answer those questions but then I’m not sure anyone can. Seth is good at provoking debate, which I like. Christopher is good at demanding depth and conscience in marketing, which I also like.

Some of it is really good – including some nice reincorporation of Simon and Garfunkel lyrics by Ed Brenegar. Reading some of the other comments feels a bit like watching lawyers nitpicking, with forensic examination of quotations leading to a game of NIGYYSOB (from Transactional Analysis: Now I’ve Got You, You Son of a Bitch). Overall it’s much the best debate about the book I’ve seen.

Chris is arguing for authenticity and I like that. I’ve written a lot about it myself, though not so much lately – because it’s so hard to define and because it’s easy to end up sounding pious. Thank God for Doc Searls‘ endorsement of blogging as open-ended as I’m not feeling able to reach any rousing conclusion to this post.


Share Post

More Posts

No comment

The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

I’m a Maven

Christopher Carfi says I’m a Maven alongside some other rather more illustrious examples. Thanks Christopher! [AFTERTHOUGHT]Now if Christopher could just sort me out with the Connector and Salesman, a la

Johnnie Moore

The genie out of the bottle

Antony Mayfield links to Google’s “mind blowing collection of creative ideas”. I just skimmed through but you could spend days exploring all the web apps listed there. All this inventive

Johnnie Moore

New York bound

I’ll be in New York at the end of the month for one week. Anyone interested in connecting there let me know. I’m hoping to do some Improv whilst in