Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Foxy marketing?
John Froda responds to the podcast James and I did with Neville and Shel and talks about Volkwagen’s launch of its new car with Project Fox, in Copenhagen. The campaign
15 April 2005
Love as action
I often find people talking about the importance of action in meetings and I often feel like there’s a disconnect when they do. We so easily fall into what I
21 January 2011
Nothing is written…
I’m fond of the running theme of Lawrence of Arabia in which our hero challenges the wisdom that it is written that things are inevitable. His mantra is nothing is
24 October 2013
Our Social World
I’m taking part in Our Social World on Friday September 9th in Cambridge. There’s an interesting collection of speakers and topics including Hugh who argues “marketeers are going to have
18 August 2005
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