Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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On writing a book
People have often told me “there’s a book in you.” I have always suspected that is a polite way of trying to stop me going on about something for too
30 November 2012
In favour of doubt
JP Rangaswami writes about doubts and uncertainties. In short he’s in favour of them, as am I. He quotes Ben Franklin: In fact, if you wish to instruct others, a
10 August 2006
On silos
James spots a James Gapper article in the FT on the impact of viral video on media. He picks out this nugget: “The top six video sites (Google Video, MSN
20 April 2006
The Fetish of Change – chewing it over
My post responding to Christopher Grey’s polemic The Fetish of Change has provoked some great reflections by other bloggers. I really appreciate the way blogging allows us to chew over
14 May 2006
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