Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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NYC
I’m in New York and getting the usual buzz from being here. Going to investigate Birdbath this afternoon, and have some free time over the weekend if anyone reading this
27 June 2008
Procrastination
I’m a terrible procrastinator. Or perhaps I should say I’m a very skilled one. For the last couple of days I’ve been feeling a bit gloomy. And anxious about a
22 December 2004
Saatchi sues
Wade at AdPulp reports that Saatchi are suing a former employee for leaving and convincing 17 others to join him a few days later. Oh I think the creators of
15 March 2005
Disruption
Will R at Weblogg-ed points to a post by Steve Sloan: Who gave me permission? Sloan has been banned by his university from including his students in his podcasts. Here’s
4 July 2005
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