Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Community and well being
I had a great Skype call with Chris Corrigan at the weekend. During it, he mentioned something that I checked out later. It’s this post in Chris’ blog: Institution building
22 March 2005
Polarity Management
I went to a fascinating presentation yesterday, given by Cynthia Haddock and organised by AMED. She talked about Polarity Management and her experience of working with it. Here’s a snippet
24 March 2004
New Balance
Alan Moore has a good post on New Balance which has achieved great sales without much of the marketing hype normally associated with the training shoe sector. Here’s a snippet:
16 September 2004
What is an organisation?
Dave Snowden has just posted online a book chapter he has written with Cynthia Kurtz called Bramble Bushes in a Thicket. It’s about the “relationship between narrative and learning networks.
18 October 2006