Good comment from Stefan Liute in Romania:
AT&T in conduct highly becoming a lumbering corporate giant once again proves one can never be too bland when it comes to verbal identity: they seem to be trademarking “It
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Not the most scintillating topic for a post I know. I hate taking taxis from airports. I always prefer to try and figure out the public transport in places I
Viv McWaters points to this cheering slideshow from Inc: Chaos Rules. As a raging intuitive it’s music to my ears.
Andrew Rixon writes: This comes from yesterday’s Australian Financial Review regarding a contentious desalination plant which Sydney is planning for. The key points which the paper reported were: Plans for
Chris Rodgers challenges the everyday complacency with which managers claim to measure results and assess the value of interventions Recognizing this disconnection between mainstream thinking and the messy, complex social
