Good comment from Stefan Liute in Romania:
AT&T in conduct highly becoming a lumbering corporate giant once again proves one can never be too bland when it comes to verbal identity: they seem to be trademarking “It
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m liveblogging from reboot7 in Copenhagen. But I’ve just realised I’d rather be listening than blogging!
Obviously this is too simplistic. But I have this question for anyone who’s got some process to manage human beings in organisations. You know the sort of thing… a process
This is probably going to be a mistake. I’ve just read that my friends Viv and Patti have signed up for Reverb10. It’s a challenge to express online a response
My evil twin brother Matt is running some interesting posts on brainstorming. I’m a bit sceptical about most of the luggage that goes with brainstorms and said so. Matt rightly
