Good comment from Stefan Liute in Romania:
AT&T in conduct highly becoming a lumbering corporate giant once again proves one can never be too bland when it comes to verbal identity: they seem to be trademarking “It
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The caterer for an event recently offered Viv a variety of tasty choices for a forthcoming event. His final option was: bad food (for team building in adversity) I had
Pablo Suarez has been chatting to Viv since meeting her in Berlin this month. He’s co-author of this excellent report: Games for a New Climate: Experiencing the Complexity of Future Risks.
So yesterday I smugly say that conferences where we have to sit and endure powerpoint are “exactly the kind of event I would avoid these days.” And yet barely 3
Tom Guariello reflects on his first year of blogging. It’s been a tremendous learning experience mostly about myself.
