Johnnie Moore

Design principle

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

mr-spock.jpg homer.jpeg

My friend Jeremy Sweeney offered this simple idea in a conversation. We keep designing human systems on the assumption that we (and others) are like Mr Spock. We might do better to acknowledge we’re more like Homer Simpson.



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There’s more potential in each moment than we realise

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Johnnie Moore


Shawn Callahan has a great post on The Uncanny Valley of Business Storytelling. The uncanny valley describes what happens as robots become more like humans. As long as they’re clearly