Johnnie Moore

The experience of strategy

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Chris Mowles has a great post about his experience at a strategy presentation. He highlights the contrast between the presenter’s idealised abstractions and what is actually going on in the room. This bit captures that distinction:

As he proceeded to explain in rather Jesuitical fashion how he and his team had worried about the order of the words in the vision statement whether it should be ‘internationally renowned for being the leading X’, or rather ‘renowned internationally for being the leading X’ he failed to notice how many people in the audience, either literally or metaphorically, were sitting with their heads in their hands.

The whole thing is well worth your time. This is not so much a post about a dull presentation – we all know about those. The deeper point is about how management so easily gets caught up in abstraction and misses the actual life going on before it.

I feel another video coming on…

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