Johnnie Moore

HR and branding

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I’ve long thought that marketing and human resources directors should collaborate much more. So I’m interested in Regina Miller’s blog HR’s brand new experience. (Spotted by Jennifer) Regina is focussing on how to create brands that actually engage employees instead of just creating more instructions for them to follow.

I was drawn to the post on Does your agency live your brand?

There are still companies that produce brand guidelines – guidelines that tell people what to do and not do with the brand and usually communicate those

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Ability

I’ll simply quote Karl Fisch and recommend his advice: First please download and watch this movie (18.4 MB, 11:36). Then think about how often we stamp “can’t” on somebody’s forehead.

Johnnie Moore

Polarity Management

I went to a fascinating presentation yesterday, given by Cynthia Haddock and organised by AMED. She talked about Polarity Management and her experience of working with it. Here’s a snippet

Johnnie Moore

It’s perfectly simple…

I’m enjoying Duncan Watts’ Everything is Obvious. It’s a lucid takedown of the many easy mistakes we make in explaining how things happen in the world. To summarise it very

Johnnie Moore

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply fail to engage with the