A propos my last three posts, may I restate my view that great marketing is about facilitating conversations, not talking loudly on someone else’s behalf? Thanks for listening.
(By the way, I’m writing this at 2.40am because I am totally jetlagged and my body clock is somewhere over northern Canada or Greenland at the moment).
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Yesterday evening I got to meet Evelyn Rodgriguez of Crossroads Dispatches fame. We knocked back a couple of good beers in the Duke of Cambridge. We shared our enthusiams for
I wrote the other day about the dangers of facilitators who are in love with their process. When that happens I think they’re actually relating to their idea, rather than
Viv and I have developed an online course with James Allen of Creative Huddle. It’s up and running: Better Meetings the Online Course It complements the ideas developed in our free
Neil Turner points to Why a powerbook is better than a girlfriend. The table had me laughing out loud.
