A propos my last three posts, may I restate my view that great marketing is about facilitating conversations, not talking loudly on someone else’s behalf? Thanks for listening.
(By the way, I’m writing this at 2.40am because I am totally jetlagged and my body clock is somewhere over northern Canada or Greenland at the moment).
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m trying out ineen which is an alternative voice-over-internet package to Skype. It has a few advantages: it incorporates video (nice but not that important to me), call recording (now
Earlier this week I attended a debate on the proposition “Marketing isn’t Working”. Like all such adversarial set ups it tended to revolve largely around semantics, though some contributions were
Barclays’ latest TV ad sets a new low standard for the bank. Davidreviews has a stream of it here. It’s a fantasy in which a young executive creates a debit
This video really makes me laugh. The humour might be lost on non-players of Warcraft I don’t know. It shows a group of players on a raid. One of them,
