Grant McCracken weighs in on the hoohah over the Chevy Tahoe user-generated ad effort. He puts it better than I did.
There is a fundamental shift in the rules of the game of marketing. We have to change our risk tolerances. We have to understand that the marketer’s work once so dominated by risk avoidance, is now much more about risk management.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I really appreciate the allure of this quote attributed to Plato: You can discover more about a person in an hour of play than in a year of conversation. So
I’m fascinated by the thinking of David Bohm. Here’s an interview with him from 1987. Serious brain food. One of Bohm’s ideas was that of the implicate order; that everything
A few days ago James and I revisited two of the founders of Zopa James Alexander and Dave Nicholson. Zopa is the “eBay for money” who I first podcast about
I threw out this tweet the other day and it seemed to strike a chord with people: Innovation too often equated with rush… accelerators storming, multicoloured postits stimulus, sugar &
