Johnnie Moore

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Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Two interesting new bloggers have arrived. David Maister, professional services guru, has been added to my aggregator. (Spotted by Mark Lloyd.)

Meanwhile McDonalds is having another crack at blogging after getting their fingers burnt doing their Lincoln Fry thing a few months back. This time it’s their head of CSR, Bob Langert, who’s having a go. Shel Israel is currently underwhelmed by the single post. I’d add that I think it’s offputting of Mickey D to put TERMS AND CONDITIONS highlighted in block capitals leading to a less-than-warmhearted legal boilerplate. But let’s keep our fingers crossed. There’s a learning curve for corporates trying this stuff.

I’m sure a lot of them would benefit from Jeff Jarvis’ observations on the ethic of interactivity. What I like about Jeff’s approach is that it’s pragmatic rather than moralistic. For instance, here’s his take on moderation:

Q: Should you moderate interactivity?

A: If you want to. But don’t think that you can tidy up comments any better than you can tidy up the world. People are messy and so’s life. Get used to it.

Yes. As I’ve said before, I try not to write too many rules on how to do blogging… there are always exceptions. For instance, I think comments are great but Seth Godin doesn’t host them and his blog is still a good read. I think figuring out your own style in a practical way is better than relying on a rulebook.


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Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is


I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting


I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

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Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Five seconds of my 15 minutes

Not that I care about these things he wrote disingenously, but I appear to have reached the exalted status of 251 on Feedster’s top 500 this month. Funny that as

Johnnie Moore

The social life of entrepreneurs…

For many decades first in the Tatler and then Harpers & Queen there was a regular column called Jennifer’s Diary, a cut-glass chronicle of the author’s continuous social whirl among

Johnnie Moore

Now that IS clever…

Some smart marketing from Transport for London – well targetted information about something that actually matters to me.

Johnnie Moore

More on banks and branding

Following on from my post yesterday, I found this item in today’s Private Eye. HSBC’s current ad campaign continues its theme of “The World’s Local Bank.” But it’s just another