Johnnie Moore

Not knowing

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

The other John Moore ahem johnmoore, has this quote from John Mackey, the CEO of Whole Foods Market:

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Authenticity, democracy, engagement

Chris Corrigan has posted a very stimulating set of reflections on what causes democracy to emerge which seems to relate closely to themes that preoccupy me – authenticity and engagement.

Johnnie Moore

Huh?

How’s this for an ad agency? Huh? huh? is an enclave of new-age e-movers. We use catchy names for our job titles, like Vision Guidance Leader instead of Project Manager.

Johnnie Moore

Child’s play?

I found this site very thought-provoking: Give us back our game. It argues that kids’ football has been spoiled by the over-active participation of adults.Today’s children learn from the grown-ups

Johnnie Moore

Invisible leadership

Lisa Haneberg: Invisible leadership feels more like doing the best things without yielding power. Invisible leaders influence the system and people by being a partner.  “A leader is most effective