The other John Moore ahem johnmoore, has this quote from John Mackey, the CEO of Whole Foods Market:
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Rob Paterson reports on NPR’s approach to developing a new morning show for a younger audience. The traditional stance would be to do their best to design in house the
I like Hugh’s latest post on The Global Microbrand. My favourite bit: 6. Again, I’ll say it one more time: Blogging is just the tip of the Cluetrain iceberg. And
I was in a Waterstones the other day surveying the shelves full of business books and thinking: if these books really did have the answers how come things aren’t closer
I’ve been meaning to say this for some time. The final provocation is the setting of New Year’s Resolutions something I don’t do. I’m more River than Goal you see.
