Johnnie Moore

Other voices

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

It seems that some of my recent posts have stirred up some controversy. I notice I have mixed feelings… sure I like the attention but in some ways being in an echo chamber was easier.

Anyway here are a few links to some interesting posts which are a bit of a pushback to what you may have read here and hereabouts.

Evelyn Rodriguez writes an Open Letter to the Lunatic Fringe of Marketing. That sounds quite harsh at first sight although Evelyn is trying to build bridges. She points to parts of Lovemarks that sound more “Cluetrainy” and suggests the author is trying to start a quiet revolution – by wooing and coaxing. It’s an interesting angle though I don’t find the tone of Lovemarks wooing or coaxing.

She also suggests that maybe we’re giving Lovemarks too much attention. Which I often think is true. Still, I think it’s good that a few people have done a pushback against Lovemarks being cited (by Tom Peters) as the biz book of the half-decade. I also suspect (can’t prove) that a few of us here are only articulating what quite a lot of others are thinking. I don’t think Lovemarks is a as mainstream as Evelyn does.

And yes, Evelyn, maybe it’s time to put my attention elsewhere. Though if others choose to comment or ping me on the subject, I may choose to engage with them.

David Burn asks Lovemarks, Godmarks, What’s the Diff He focuses on Hugh at GapingVoid in particular. I tend to agree with David that brands will always be with us; it’s what we do in the name of branding that matters.

Mark at ForwardMarkets – Marketing is as Marketing Does – says I and others are “trying to eviscerate the status quo in order to have themselves or at least their

Share Post

More Posts

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is


I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons


I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

The perils of formal language

Jon Evans makes some good arguments about the trouble with Clinical Standard Written English. It used to be that writing this way was a mark of authority.  But now… people

Johnnie Moore

The activist in me

Call me subversive but I like seeing brands challenged, to have the advertising imagery questioned and supplanted. I don’t know the facts behind the email Neil Turner received from his

Johnnie Moore

links for 2006-03-29

Seed: The Ad-Busting Brain Research challenges the notion that brands have personalities just like people. Thank goodness. Via Marc Babej (tags: branding) Zopa » Blog Archive » Loans for peerages

Johnnie Moore

Snapcast on Scoble

Snapcast is a name invented by Jake for a short quick podcast. I was on Skype this morning and hooked up with Tony Goodson in Australia and Rob Paterson in