Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

This comment from BuzzMachine… by Jeff Jarvis

Media is getting personal

Perhaps it’s as simple as that. Media was institutional. Now it is personal.

By personalizing media, I don’t mean customizing it (My Yahoo Your Yahoo, All God’s Children Got Yahoos).

I mean humanizing it, taking on the personalities of people, not of institutions.

…reminded me of a chat with a friend the other day. We discussed how in marketing, the idea of personalising a letter means sticking the respondent’s own name in it. But what really needs to happen is for the person writing the letter to put themselves into it. Take responsibility for its content, and have it come from a human being, rather than as some bland marketing broadcast.

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on email

Stay Connected

More Updates

Grit and pearls

Grit before pearls

Ben Schott has a go at the paradoxical blandness of supposedly disruptive startups: Welcome to your bland new world. It’s easy to get stuck in