Kevin Roberts suggests rebranding the War on Terror. I’m biting my lip here, and I’ll just link to what Stefan Liute has to say.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Neil Perkin examines the success of the New York Times paywall. In a nutshell, it works because it’s porous. Porosity is a concept that’s caught my attention before. I guess
In We Aren’t the World, Ethan Watters explores how profoundly culture affects thinking. One of the central points is that Western, and he suggests particularly American, minds, are much more likely
From Marty Schwimmer I learn of an erudite ruling by the domain arbitration forum in the matter of Morgan Stanley v Meow. This relates to a dispute over a domain
AdPulp spots this from Online Media Daily: NFL team the Cincinatti Bengals are getting into user-created videos. The [team] will send out e-mail messages today to 40 000 fans asking
