Kevin Roberts suggests rebranding the War on Terror. I’m biting my lip here, and I’ll just link to what Stefan Liute has to say.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on superficial rebranding exercises and I
I’m currently reading Everything’s an Offer by Rob Poynton. He is probably the most articulate thinker about the value of improvisation in organisations. His book is a real treat. When
As if yesterday wasn’t going well enough there was one more bit of satisfying spontaneity. Wandering through Sydney towards a rail station, I stumbled on a street performance by these
Most events that promise to be about “networking” seem to be more about retaining a one-to-many model of engagement. One person speaks everyone else listens. That is a kind of
