Kevin Roberts suggests rebranding the War on Terror. I’m biting my lip here, and I’ll just link to what Stefan Liute has to say.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Thoughts on what I’m calling The Southwest Paradox – and what it means about a questionable assumption behind many business and other how-to books. This may be a jumping off point for my essay for the More Space project.
David Maister writes his perspective on careers. There are 12 rules including these which I quite like 5 If you want a specific experience ask for it. 6 Better yet,
Paul Levy has some smart things to say about “icebreakers” for workshops in his comment to this: Energisers for Introverts. Just as “ice breakers” make the dangerous (and often wrong)
Jennifer Rice has been talking about our meetings in Malmo. Modesty (the False brand of it) prevents me from quoting the very flattering things she says (but do take a
