… and into the gap between corporate telephone mazes and our desire just to talk to a human being, slips this smart offering: A database of how to short-circuit all those touchtone scripts. It’s US based; I’m interested in it as another example of the net might help us pick away at command-and-control structures.
(Well spotted by Wade Sturdivant at AdPulp.)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m off to Glasgow in a few minutes, to facilitate a team day for a group of facilitators there. Hmmm…. on the one hand, a room full of facilitators ought
NESTA have had some interesting events lately. They’re clearly into what Steve Moore calls “the convening power of the brand” as they assemble groups of people and interesting speakers, usually
Here’s an email a customer might not normally expect from a company that sells him beer. But this is how Blowfly is playing with the idea of doing an IPO.
A while back a client told me he would be too busy to take meetings for a while as he was going to be “building the brand”. He seemed to
