… and into the gap between corporate telephone mazes and our desire just to talk to a human being, slips this smart offering: A database of how to short-circuit all those touchtone scripts. It’s US based; I’m interested in it as another example of the net might help us pick away at command-and-control structures.
(Well spotted by Wade Sturdivant at AdPulp.)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Gavin Heaton has some good ideas about what works and doesn’t in social media. This one definitely resonates for me. Nervous – Does your content make you nervous? Do you
Langmaid Practice » Working In Depth – the best conditions Roy Langmaid makes a lot of sense in this short video about the value of relationship in research. Don't get
Today’s reading from the (Gonzo) Gospel according to Chris Locke… The quality of wildness most lacking in commerce is play. Yet play once again is serious business. To the rollicking
Chris Corrigan points to this fascinating NY Times interview with a leading Norwegian peace negotiator. I particularly focussed on this comment about the notion of a war on terror. “The
