Meeting Stormhoek

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Last night Adrian Trenholm James Governor and I from the 173drurylane team met Nick Dymoke-Marr and Jason Korman of Stormhoek. A good time was had by all, although I was on water only last night.

The Stormhoek guys so obviously get, and are into, the markets as conversations schtick. And they both clearly have ideas and opinions they’ve yet to share in their blog. I think Stormhoek have created a great opportunity to demystify the wine business, in much the same way Thomas Mahon has done it for Savile Row.

Talking to them, I was reminded of Liam Mulhall at Blowfly, another pioneer of internet marketing in the drinks sector (I podast a chat with Liam here).

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Authenticity meeting

A meeting with David Boyle, author of an excellent book on Authenticity, and plans for a meeting in London on January 21st to discuss the topic.

Johnnie Moore

Dying to the known

I’m running a workshop called Creativity, Collaboration and Coherence. It’s on Friday February 14th in London – details/booking info here. I’m running it jointly with my friend Peter Kajtar and we’re