Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Simplexity…
Ken Thompson points to this LA Times article by Jeffrey Kluger about simplexity – how apparently inconsequential things can have major effects in systems. I’m not one for jargon, but
7 September 2008
links for 2006-03-13
Improv For Lawyers Lawyers who improvise? You mean it’s not all written down in the rules? (tags: improv law) —–
13 March 2006
An approach to wicked problems
Matt Moore has posted a short and succinct paper about approaches to wicked problems. In my experience, lots of these problems get treated as if they are merely complicated and
30 January 2010
The dangers of expertise
Andrew Rixon examines the paradox of bringing in the expert through a Nasrudeen story. It’s a tricky thing employing experts: the temptation is to go into a childlike pose and
24 April 2012