October 18, 2005

Open Source Marketing

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
Open Source Marketing

James Cherkoff points to an interesting article by Bob Garfield in Ad Age (registration required): Inside the New World of Listenomics. It’s about how marketing is going Open Source. My favourite bit is this paragraph about George Masters who spent 5 months making a homemade ad about the iPod.

So why would a 37-year-old man invest a half year of free time to advertise somebody elses business? Masters answers the question with a question: Why does anyone devote time to the things he is passionate about?

I also like JD Lasica’s observation

“We’re tired of the 20th-century model of being passive consumers of mass content,” says J.D. Lasica, author of Darknet: Hollywood’s War Against the Digital Generation. “We’re transitioning to a new kind of culture. More participatory, more open, more interactive where the locus of control passes.”

James also pointed me to this piece in Fast Company about how Naked are shaking up conventional ad agencies – part at least of what will be needed to survive in an Open Source world.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Why the optimism?

Chris Corrigan asks a really interesting question. What is interesting is that despite the fact that we are small players working in a big system and we KNOW that our

15 November 2006

Facilitation workshop

I’m planning a one-day workshop for facilitators on July 18th in London. As in the past the format will be loosely structured and highly experiential. Details here.

14 April 2008

Happiness and stumbling

Browsing the new TED website I was led to this video of a 20 minute talk by Harvard psychologist Dan Gilbert. He explains some fascinating insights into happiness and what

17 April 2007

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

9 September 2003

Open Source Marketing

Johnnie Moore

Share Post

More Posts

More Updates