Take a look at ShardsO’Glass (thanks to Seth Godin for the link).
This sharp satire reminds me of the dissonance I mentioned in my recent post on cold medicines.
I find it fascinating that some corporations seem like players near the end of a game of Naked Twister. Image is going Left-Foot-Green whilst Truth is Right-Leg-Red.
I wonder what it’s like trying to have authentic conversations in these places? Still you must get to tangle with some accomplished players from the marketing world…
—–
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
New Statesman – What if . . . Granita had been closed Funny. And I suspect much of life is as susceptible to small changes making big differences. Hat tip:
I’m at Corante’s Marketing Innovation Conference here in New York. There was a short and interesting opening keynote from Russ Klein of Burger King. Now BK is not a brand
Branding used to be about polishing and smoothing to make shiny images of products and services that we’d all admire. These shiny things would have USPs propositions and such. There’d
India’s Rural Cell Movement: Can You Hear Me Now? Techcrunch article on how innovative tech is allowing low-cost mobile to be rolled out to the remote villages of India and
