Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Alan Watts on language
Jeff Risley recommends the podcasts of Alan Watts. So do I. I’ve just listened to the first of four on the theme “Limits of Language”. I think we easily lose
20 April 2006
Completing each other
These two posts crossed my path recently, and seem related: First, Quinn Norton has a terrific essay called Everything is Broken. This is the central point: It’s hard to explain
22 May 2014
Learning vs Schooling
This is superb account of the flaws in conventional school education: What the modern world has forgotten about children and learning. It’s really worth reading in full. Essentially, it says
11 November 2015
Brands… with a conscience?
“Brands with a conscience” may sound like an oxymoron but bear with me. This is the title the Medinge Group brand think-tank has given to a selection of organisations that
3 January 2005