Another great post from Kathy Sierra: Be brave or go home.
I’m Johnnie Moore, and I help people work better together
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Fascinating insights into the patterns of failure
Releasing the hidden costs of pent up frustrations
Finding the aliveness below the surface of stuck
Don’t get attached to your favourite process
The virtues of stripping back your processes
Sometimes it’s ok to stay confused and entangled
Tom Guarriello has a nice post on doing just enough facilitation. Just enough = elegant = the sweet spot. That’s what I’m looking for whenever I design anything: a meeting
I agree with Andrew Sullivan’s analysis: America has exchanged some if its basic freedoms for the patina of phony security – and so easily… We have terrible enemies abroad seeking
https://www.esp.org/humor/meetings.pdf "The modern business meeting however, might better be compared with a funeral, inthe sense that you have a gathering of people who are wearing uncomfortable clothingand would rather be
I got home this afternoon to find a little envelope. It looked like a greeting card from someone but closer examination revealed the address was printed – although it was