Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Canadian disguise
Thanks to Aleah’s blog for pointing to Traveling abroad? Disguise yourself as Canadian For $24.95 T-shirtKing.com offers the “Go Canadian” package, full of just the kind of things an American
11 December 2004
Singing from the same songsheet
[Dept of unapologetic recycling of blog posts] Some time ago I posted about a paper on wicked problems. The paper seems to have vanished from its online space but I
13 July 2009
Stories as conversations
Sometimes we can allow the purpose of our story to emerge in the telling
27 May 2024
Reinventing universities
A tweet from Rob Paterson pointed me to John Robb’s post Industrial Education. I’ve thought for a long time that our current university system has become prohibitively expensive and vulnerable
13 January 2009
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