The other John Moore points to a magnificent performance by US Public Radio presenter Ira Glass
about how a WBEZ-FM listener will enthusiastically fork over $1.81 every day at Starbucks and listen to WBEZ five hours a day but … he hasn’t made a pledge to WBEZ… Good stuff. No, wait
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
I enjoyed this Harvard Working Knowledge paper: Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting. It’s an engaging and welcome counterblast to much conventional BS about SMART
In the Spectator, Alastair Heath voices his horror at the prospect of a hung parliament. (For non-Brits, that’s one in which no single party has a majority of seats –
Wandering past the shops at the weekend I suddenly found myself thinking, it’s time to see Declan Elliott again, indeed a trip to Galway would surely be a lot of
Following the debate on airport scanning I keep seeing versions of a particular kind of argument. It takes this form: I’d rather be groped/x-rayed than blown up by a terrorist
