Johnnie Moore

Valuing the free

Hilarious performance by Ira Glass on a pledge drive for public radio, which is good listening for anyone wondering how to get people to value what is given away free....
Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

The other John Moore points to a magnificent performance by US Public Radio presenter Ira Glass

about how a WBEZ-FM listener will enthusiastically fork over $1.81 every day at Starbucks and listen to WBEZ five hours a day but … he hasn’t made a pledge to WBEZ… Good stuff. No, wait

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Values – ideal or real

I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

The creative “process”

Adriana spotted this (via Ugly Doggy) and it made me laugh (and want to cry, a little.) And if you liked that you’ll forgive me for reminding you of this

Johnnie Moore

Now published: Nothing is Written

Viv and I have now published the pdf copy of our new short book, Nothing is Written. It’s based on our experiences facilitating and training groups from San Francisco to

Johnnie Moore

Just talking…

There is a lot going on when people talk, and much of it goes unnoticed. This post – Telling is Listening – by Maria Popova highlights some of the richness

Johnnie Moore

Alphabet and Goddess

My friend and ex-sparring partner Alan Moore got my attention with this thought: Some people describe the alphabet as masculine whereas the web is feminine This has deep implications as