Jay Allen’s blog linked me to SkyHigh Airlines a spoof site with the motto “Flying More Caring Less”. Nuff said. Turns out to be a promo gimmick by Alaska Airlines.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Rebecca Ryan at Worthwhile has a good post: Thought is not the most productive form of work Our minds are dangerous places. As one of my gal-pals says, “My mind
Synchronicity or what. Dave Pollard on The Medici Effect: …most innovations occur in intersections (the ‘spaces’ where different disciplines, cultures or specialized domains of knowledge meet. Meanwhile, Evelyn Rodriguez says
I’m astonished at the glibness of those arguing for cutting the top rate of tax from 50% to 40%. There is a lazy tendency to imply that those earning lots
Curiosity is a richer seam of conversation than just questioning others
