I’m Johnnie Moore, and I help people work better together
Chris Lawer has started blogging and today’s entry is worth a read; here’s an extract:
Why do many brands still appear to forget the importance and role of the real relationships that should exist between themselves, consumers and society? Why do we live in a socio-economic vacuum of decaying trust? Why are most brands just wrapped in a surface veneer of humanity and
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Euan Semple “Changing Innovation” (lift09 France EN) from Lift Conference on Vimeo. Euan has posted his talk from LIFT last year. Good stuff including his mini-rant against the costs of
Before leaving London I was talking to some brand consultants about engagement. Their puzzle was: how do we get employees to engage with a brand. How would you approach this
I liked this post by Dan Burgess at The Pipeline Project: Learning to Unlearn. He talks about his experience of reverting to almost-barefoot running eschewing years of being, in effect,
I like Hugh’s latest post on The Global Microbrand. My favourite bit: 6. Again, I’ll say it one more time: Blogging is just the tip of the Cluetrain iceberg. And
