Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

On a tip from Tony Goodson I’ve added my OPML file to Dave Winer’s “Share Your OPML” I’ve heard about OPML for a while and now I realise what it is – it’s a file containing the RSS feeds of the blogs I subscribe to. Another way for bloggers to keep tabs on each other ! (What’s RSS?)

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Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting

SharpReader

I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Another Lovemarks detractor

Alan Mitchell reviews Kevin Roberts’ Lovemarks pitch: In other words, the role of the marketer is to ‘drive’ people to ‘love’ you so much that they no longer use their

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WSJ going nowhere?

Good spot by David at AdPulp: Adam L. Penenberg an assistant professor at New York University writing in Wired says, “It might be hard to believe that The Wall Street

Johnnie Moore

Another nail…

The LA Times reports that “With DVR use expected to grow tenfold over the next five years, the devices are threatening to bring the $60-billion-a-year TV advertising business to its

Johnnie Moore

Move

I don’t expect to see this new film Battleship. But I loved this insight from its director. Peter Berg gives his actors slightly scary challenges. Here’s his reasoning: “Remember Butch