The LA Times reports that “With DVR use expected to grow tenfold over the next five years, the devices are threatening to bring the $60-billion-a-year TV advertising business to its knees.” Hat tip: Alan Moore.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
The revolution will be reproduced A shot of pure Cluetrain from Doc Searls in response to Richard Edelman’s posting on the rise of individual influence (tags: blogging co-creation consumerism marketing
Excellent piece by Anne Zelenka in Web Worker Daily. The busyness economy works on face time, incremental improvement strategic long-term planning, return on investment, and hierarchical control. The burst economy,
People who work with me realise that a good way to get me to stop listening to any explanation is to draw me a diagram. Don’t get me wrong sometimes
Great post by Doc Searls: Imagine going to the sink shower or toilet in your hotel room and being told water will cost you $14.95 per day. And that you’ll
