Good post by Cathy Moore (such a talented family don’t you think?)
Have you forgotten your place? Just read some Corporate Drone. “Oh, I remember now,” you’ll say. “My place is below this exalted writer. I am but a peon.”
Especially good on the subject of lawyers.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
Chris Lawer blogs on plenitude in response to reading the latest from Kalle Lasn of Adbusters. Lasn describes plenitude: While most people tend to associate suffering with scarcity and deprivation
Mark Earls has a nice post on (the people formerly known as) the audience. The best part, for me, was this warning of marketeers being in collusion with Calvinism. Talk
I like what Shel Israel has to say about the future of PR especially the stuff about facilitation and multiple voices.
This provided an ah-ha moment for me. When I first talked with Doc about user-driven instead of user-centric Jim Carrey’s The Truman Show immediately sprang to mind: from birth Truman
