Johnnie Moore

Brand… or community?

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Nice post by Robert Paterson looking at New Bedford as a historically successful “knowledge community”. Minus all the fancy jargon.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

More on the death of branding

Hugh at gapingvoid is on top provocative form returning to his theme that branding is dead with a few good reasons. I have to admit that this afternoon I especially

Johnnie Moore

A little extra sauce

One week to run until James’ and my first Open Sauce Workshop. I’m starting to get quite excited about it. We’ve got a mix of folks from business and non-profits

Johnnie Moore

Threat-dominated thinking

David Weinberger points to this good article byBritt Blaser. It’s a challenge to the caffeinated coverage of recent attacks by mainstream meda – and by implication to our willingness to

Johnnie Moore

The slide

A few years ago I was with a friend and her young son in the park. She encouraged him to try out the big slide and he got to the