Nice post by Robert Paterson looking at New Bedford as a historically successful “knowledge community”. Minus all the fancy jargon.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I listened again this morning to Viv’s and my podcast with David Robinson on the tyranny of excellence. David’s motto, “put down your clever, pick up your ordinary” is often
In One Man Against Wall St, Simon Johnson introduces us to Jeff Connaughton. He’s a Wall Street pro who now spends his time debunking the arguments for big-is-best megabanks. It
(Click here if you can’t see the video embed.) This NSFW video made me laugh. I can’t explain how I scraped a degree in Philosophy and Politics whilst having a
Tax Hikes Status Competitiveness and Social Stratification « naked capitalism Restates the argument that less equal societies can mean even the rich in them are less happy than in more
