July 13, 2004

Is visionary good?

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

John Moore at Brand Autopsy asks Is Being Visionary A Good Thing?

Being visionary is a double-edged sword. Sometimes you can be so visionary that others can’t relate, understand or even care.

Being visionary can easily take us out of relationship to our world. You could say that addicts are visionaries locked into the highs and increasingly unable to deal with the real world. John gives some more practical examples of the dangers of being too visionary.

I loved that scene in the first Harry Potter, where Harry discovers the Mirror of Erised. The mirror shows the watcher only their fondest desires. Harry is warned that men have wasted away, staring in this mirror… Quite a few businesses have too…

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

New York

James and I are nearing the end of our visit to New York exhausted but enthused. We’ve had some great meetings which have really fired our enthusiasm for our Open

13 January 2006

Running from discomfort

Career Paralysis – Five Reasons Why Our Brains Get Stuck Making Career Decisions from Rob Archer I loved this Slideshare from Rob Archer. It focusses on career paralysis, but if

26 February 2013

Fireside chat with Lisa Haneberg

Lisa invited me to do one of her fireside chat podcasts the other day, which was fun. You can download/stream it here. We talk about facilitation and how I got

14 July 2006

Innovation, or just innovation theatre?

A while ago I wrote about action theatre. It was inspired by Bruce Schneier’s term security theatre, to describe tiresome security measures at airports etc that might create a sense

Is visionary good?

Johnnie Moore

Share Post

More Posts

More Updates