Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Open Data
Ton Zijlstra describes his recent presentation on Open Data and Government. His slideshare on this struck me as a brilliant insightful explanation of the whole issue and why it really
12 September 2010
Great invitations
You probably know the story, quite possibly apocryphal, of Ernest Shackleton’s newspaper ad for crew for his expedition to the South Pole: MEN WANTED FOR HAZARDOUS JOURNEY. LOW WAGES, BITTER
23 August 2010
Open Space creates possibility
Rob Paterson linked me to this video. It’s feedback from participants in an Open Space hosted by WOSU in Columbus Ohio. It’s a pretty good advert for Open Space and
16 November 2007
Shortcuts
Paul Goodison commented on my post about Fundamental Attribution Error. He asks: Isn’t that the point of (traditional) branding i.e. to provide a shortcut to decision making for consumers of
11 January 2005
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