Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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What does facilitation look like to you?
Here are three pictures I found on the first page of a Google Image search for “facilitation”. I have no idea how good or bad (or staged) these particular meetings
4 March 2006
Getting out of learners’ way
Early in his TED talk Salman Khan makes a great point. He is describing the video he made to teach his cousins calculus. They give him the feedback that it’s
14 June 2012
There is no “small talk”
As Dan Millman’s sage explains in The Way of the Peaceful Warrior “there is never nothing happening”. I thought of this while reading this post pointing the unseen value of the
18 February 2014
Space Invaders
I had dinner with Nancy White and some friends on Saturday. I picked up a nice bit of jargon from Nancy who (like me) is a big practitioner of Open
16 April 2007
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