Good article: Crazy like a Firefox on the rise of open source marketing. (via Doc Searls) (Also see James Cherkoff’s’ good primer on the phenomenon.)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
From The Challenge of Co-Production published by NESTA:One former member of the Bristol drugs action team complained that he had to keep his eyes on 44 different funding streams, nine
One of the funniest things I’ve read in a while: Hamlet – Facebook News Feed EditionHoratio thinks he saw a ghost. Hamlet thinks it’s annoying when your uncle marries your
Jake Cook profiles a couple of the folks at IDEO and concludes that Big innovation lives right on the edge of ridiculous ideas. They cite Stewart Brown’s idea that the
Seth Godin has a provocative question: The thing about China is that the government isn’t shy about being authoritarian. So what if the Chinese government decided to decree what it
