Top blogging by Jackie Danicki. Here’s what Andrew Sullivan would call the money quote:
If any of us wanted to play stupid games with execs who know little about what we do but whose egos we need to massage, we
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
This is a rant. I don’t rant much on the blog these days as I’d rather be doing stuff I like than railing against things I don’t. But once in
I liked this thought from Earl Mardle (riffing on this from Seth Godin). I have a little mantra for those who always want to pluck the “low hanging fruit” or
Annette has a typically thought-provoking post about confidentiality in relationships. I recommend the whole thing though this observation particularly resonates. The second is that the stories that are revealed “in
After my previous posts on BzzAgents I was interested to see more evidence of efforts to create word-of-mouth marketing in posts from Neil Turner and Dan Gilmour. They’re both a
