Top blogging by Jackie Danicki. Here’s what Andrew Sullivan would call the money quote:
If any of us wanted to play stupid games with execs who know little about what we do but whose egos we need to massage, we
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
For me Bob Geldof was the highlight of yesterday’s NESTA innovation conference. For one thing Bob’s a natural performer. He was able to speak without notes for 40 minutes and
Police got the wrong man: Salford teen charged with Miss Selfridge arson during Manchester riots is cleared | Manchester Evening News – menmedia.co.uk I think we're seeing how some people's
Hugh Macleod has been saying that Branding is Dead and Doc Searls agrees. Robert Scoble disagrees. Well it all depends on what you mean by branding, and it means different
Early in his TED talk Salman Khan makes a great point. He is describing the video he made to teach his cousins calculus. They give him the feedback that it’s
