I’m Johnnie Moore, and I help people work better together
Top blogging by Jackie Danicki. Here’s what Andrew Sullivan would call the money quote:
If any of us wanted to play stupid games with execs who know little about what we do but whose egos we need to massage, we
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Earlier this week I attended a debate on the proposition “Marketing isn’t Working”. Like all such adversarial set ups it tended to revolve largely around
Viv and I have been using improv activities based on gibberish these past weeks as part of our work exploring ways of faciltiation. Gibberish in the world of improv, is
I had a great meeting in the Organic Pub with James Cherkoff. We’re pressing ahead with our idea of running a workshop for clients. It’s to explore how to make
I’m about to start upgrading MovableType (the software behind this blog). So please be patient with any glitches that occur… and cross your fingers for me. UPDATE: Err I’m putting
Probing the link between slaughterhouses and violent crime – thestar.com A researcher suggests there may be a link between working in a slaughterhouse and committing crime in the community. This
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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