Tom Peters nominates Lovemarks as his “Bizbook of the Half Decade Award”
I’ve been trying so hard not to rant anymore about this. I’ve been thinking of Evelyn Rodriguez‘s excellent thinking on integration and trying hard to find some things to appreciate about Kevin Roberts.
I think I’d better go for a nice long walk. But if any of you out there want to egg me on I think I might have a few more things to say on this topic.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Richard Wiseman researches luck and says: Personality tests revealed that unlucky people are generally much more tense than lucky people and research has shown that anxiety disrupts people’s ability to
Snapcast is a name invented by Jake for a short quick podcast. I was on Skype this morning and hooked up with Tony Goodson in Australia and Rob Paterson in
Euan Semple “Changing Innovation” (lift09 France EN) from Lift Conference on Vimeo. Euan has posted his talk from LIFT last year. Good stuff including his mini-rant against the costs of
I spent today at a meeting of the Financial Services Forum. This was a gathering of people working in financial services with an interest in marketing. This was well above
