Good article: Crazy like a Firefox on the rise of open source marketing. (via Doc Searls) (Also see James Cherkoff’s’ good primer on the phenomenon.)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Viv emailed me this article from Businessweek: The importance of connecting with colleagues. If you can forgive the slightly office politics tone there’s some interesting nuggets here. For instance there
Dan Pink gives a punchy TED talk about the adverse impact of incentives. He reports studies that show that offering incentives will increase performance for routine tasks. But for activities
A few years ago I wrote this post about insight being the popcorn of therapy. I quoted from the book A General Theory of Love: Patients are often hungry for explanations
Warning: Esoteric post follows. Over the last few years I’ve become more and more interested in the power of presence in working with people though I often steer clear of
