Earl Mardle says:
I’ve always thought that CRM is largely a crock because it tries to use software to make up for a failed corporate culture.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Chris Corrigan argues that Mutations are the way to make change. I particularly like his challenge to the commonplace question, “How can we scale this?” I hear this a lot,
In response to my last post my friend Michael Ambjorn let me know about an interesting evening event about personalised learning. It’s in Chelmsford on October 9th. Here’s the theme:
A quick update on the More Space project. Since my first stab outline I’ve been turning it over in my mind. 10,000 words drafted by mid-February is starting to feel
Geoff Brown tweeted this TED video: I wrote the other day about the pitfalls of labelling some emotions as “negative” and trying to avoid them. It’s interesting to see how
