Adrian Trenholm points to Bessemer Venture Partners Anti Portfolio. Essentially a list of their big mistakes. I agree with Adrian, it’s a good example of marketing that avoids the presentation of perfection.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
A few days ago James Cherkoff and I met Thomas Mahon, the bespoke tailor behind the English Cutweblog. We met Tom, and his friend & colleague Jonathan Quearney, at his
I agree with Tony Goodson: What a great piece by Dave Winer on Howard Dean and American Politics and the control of the media… The man is interesting like him
Dave Snowden mentions two good aphorisms to guide vigorous debate argue as if you are right and listen as if you are wrong (from Karl Weick) strong opinions weakly held
Tom Atlee looks at whether changes depends on individual commitment or effective systems. It’s both of course: Whether we assume that “it all starts with the individual” or “the individual
