Earl Mardle says:
I’ve always thought that CRM is largely a crock because it tries to use software to make up for a failed corporate culture.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Ross Dawson kicks off a promised series of posts on megatrends in professional services with one on client sophistication. At first I thought this was just going to be telling
I’ve been busy lately (hence rather few posts). At the start of the month I was over in the US helping Rob Paterson, facilitating an Open Space conference for NPR.
Earl has some interesting reflections on a post by Jon Husband about the kind of changes we may be going through. Lots to think about. I’m enthusiastic about the notion
Update cue twilight zone theme. Interesting coincidence here’s Hugh‘s cartoon of the day: Viv McWaters and I are developing a workshop called Crumbs! We look at how creativity is not
