Earl Mardle says:
I’ve always thought that CRM is largely a crock because it tries to use software to make up for a failed corporate culture.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Chris Corrigan orginally pointed me to Peggy Holman and Anne Stadler‘s thinking on Emergent Organisations. This is rich material, and Chris provides a good summary as a way in. In
Evelyn has done a handy summary of The Six Myths of Creativity based on an article in Fast Company. Check it out if you have a coupla mins to spare.
Tom Peters nominates Lovemarks as his “Bizbook of the Half Decade Award” I’ve been trying so hard not to rant anymore about this. I’ve been thinking of Evelyn Rodriguez‘s excellent
Rather like Jennifer I’ve become a bit lazy about maintaining my blogroll and I tend to agree with her: I’m not really into doing “link swapping”. I’m happy to read
