David Burn at Adpulp reckons the latest Apple ad “is a giant killer”. Here’s the YouTube of it.
I don’t know about giant killing but I’m a longstanding PC user and I’m still not feeling any enthusiasm for upgrading to Vista.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I had lunch with Adriana today and we explored some metaphors for how blogging might help companies create better brands. Here’s my effort: A company that lets its people blog
I’ve been thinking about writing a handout which summarises some of the reasons I like to use improv games in workshops. As usual I struggle to get started on such
This is the best improv course I’ve ever done. You go for a series of evening sessions where you play with your fellow participants and then on the last evening
Alan Moore has a good post on New Balance which has achieved great sales without much of the marketing hype normally associated with the training shoe sector. Here’s a snippet:
