Sig contrasts three schools of marketing - The MBA, The Circus Act and The Conversation, and comes down in favour of an Interactive Circus Act. You'll find me sitting next to him, joining in.
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Comments (1)
I sometimes find myself feeling that facilitating online communities is a circus type activity.
Jack Martin Leith once referred to me as a 'ringmaster' at KnowledgeBoard. Sometimes that feels good, and other times, I'm not so sure. Either way it's a good analogy...
July 27, 2007 10:31 Permalink for comment