Johnnie Moore

$400,000 to stay the same

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Stefan Liute points to the absurd story of Singapore authorities paying Interbrand $400 000 to rebrand Marina Bay… only to decide to leave the name unchanged. The really funny part of the coverage is this:

Finding the right name for the city-state’s revised downtown which will include the much-debated resort casino a new business district and swanky retail outlets, was a process akin to parents deciding on a name for their child, [said, I assume] National Development Minister Mah Bow Tan.

Well, most couples I know don’t manage to spend $400,000 trying to think of a name for their child.

Interbrand, incidentally, position themselves as the authority on valuing brands. The words “lunatic”, “in charge of” and “the asylum” come to mind.

Hugh, if you’re reading, surely a cartoon comes to mind…

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

On philosophy, basilisks and branding.

Tom Asacker’s blasts against philsophical blogging about brands, provoking me to contrast the Transactional Game of business with the desire for relationships

Johnnie Moore

Using an issue as a social object

Rob has a good post about KETC‘s launch of an H1N1 blog following on the heels of their mortgage-crisis blog. Rob’s been closely involved with US public broadcasting as it

Johnnie Moore

Matt’s faces

I like Matt’s post about identity on Facebook. Matt’s blog is way up my must-read scale because he’s in touch with his own shadow. Key quote: My take is that

Johnnie Moore

Holding space for ideas

The freakonomics blog looks at why we desire but reject creative ideas. The irony is that as a society we’re constantly talking about how much we value creativity. And yet,