Johnnie Moore

Sexism sells

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Catherine at The F Word reviews the advertising imagery she encounters travelling around London. It’s fascinating. This was spotted by Mike at Londonist who comments

It makes for interesting reading. Of course we knew there were a lot of bikini clad women under the streets of London but did we notice how many of them were reclining and generally lolling around like pieces of Ikea furniture? And blokes are always acting the fool and generally being adored by the younger cuter bits of fluff that orbit them?

How fucked up.

It’ll take a brave advertiser to go against the grain of the widely accepted notion that sex sells, but it would be nice to see a little less gender stereotyping down there wouldn’t it?

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