StefanSteven Safran reflects on the cancellation of a popular US comedy show.
Getting cancelled is the best possible thing that could have happened to Arrested Development.
He puts forward a way to disintermediate the networks throwing the whole show online and vigorously engaging its fanbase in future episodes. Great provocative thinking.
Thanks to Alan Moore for spotting it. (Alan’s Communities Dominate Brands blog is one of my must-reads these days.)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
How’s this for a bit of er… 360 degree appraisal? Staff at a Vancouver coffee house give their boss some useful feedback. Spotted by AdPulp via Darren Barefoot via Beyond
I liked this thought from Earl Mardle (riffing on this from Seth Godin). I have a little mantra for those who always want to pluck the “low hanging fruit” or
I’ve not blogged for a week. The inspiration just hasn’t been there for a few days and it’s good to award myself a few days off. So it seems fitting
Laura Ries is upset. As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a
