StefanSteven Safran reflects on the cancellation of a popular US comedy show.
Getting cancelled is the best possible thing that could have happened to Arrested Development.
He puts forward a way to disintermediate the networks throwing the whole show online and vigorously engaging its fanbase in future episodes. Great provocative thinking.
Thanks to Alan Moore for spotting it. (Alan’s Communities Dominate Brands blog is one of my must-reads these days.)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Daniel Wolpert’s TED talk explores the exponential nature of tit for tat (or eye for an eye). We underestimate the force we generate when striking others. So when we think
The second video in this series of reflections on working with people. We sometimes create magic feathers things that seem to trigger more effective behaviour. But we risk turning them
The other night I watched episode 5 of Wildest Dreams. It’s a BBC show in which two small teams of people compete to become wildlife film-makers. Like so many such
Well now you need wonder no more. A friend told me about this (no, seriously… my Feedster feed on improvisation turned it up). Is it for real? Yes, apart from
