Jake McKee spots that Donna Tocci Kryptonite PR person has started blogging. Though I couldn’t actually find any reference to her employer anywhere, which is kinda interesting.
UPDATE: Kevin at Seattleduck clarifies things: Donna is contributing to a group blog at Shut up and drink the Kool-Aid where she is clear about her role at Kryptonite. Thanks, Kevin.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Evelyn Rodriguez asks in a comment to my post on Ampage in Conversation “But I’d like more ampage…taking risks …” I know that’s a common viewpoint, but I wonder why
Earl Mardle picks up on my post about MakeUpAlley and talks about SewingPatternReview and the success of Trade Me These people come here to buy and sell stuff where do
Geoff Brown tweeted this TED video: I wrote the other day about the pitfalls of labelling some emotions as “negative” and trying to avoid them. It’s interesting to see how
Is Your Mind Controlled by Parasites? | Psychology Today Creepy and fascinating. What was that you were saying about free will?
