Jake McKee spots that Donna Tocci Kryptonite PR person has started blogging. Though I couldn’t actually find any reference to her employer anywhere, which is kinda interesting.
UPDATE: Kevin at Seattleduck clarifies things: Donna is contributing to a group blog at Shut up and drink the Kool-Aid where she is clear about her role at Kryptonite. Thanks, Kevin.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Jack/Zen makes a good point:In many of the organizations I work in the overperforming criticize the underperforming and ultimately call for what’s considered the ultimate cure: “holding people accountable.” Just
I’ve been paying more attention to contempt recently. Noticing others expressing it, often in small ways, and catching it in myself. So this article about the work of John Gottman
Marketing too often just gets in the way of relationships. Two recent examples illustrate the point…
I’ve been thinking about the urge to scale things lately – see here and here. I understand the concern with being able to effect big social change and simultaneously see
