Jake McKee spots that Donna Tocci Kryptonite PR person has started blogging. Though I couldn’t actually find any reference to her employer anywhere, which is kinda interesting.
UPDATE: Kevin at Seattleduck clarifies things: Donna is contributing to a group blog at Shut up and drink the Kool-Aid where she is clear about her role at Kryptonite. Thanks, Kevin.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Jack Zen has an intriguing post linking John Wayne’s teeth to thoughts about leadership or rather our delusions about it. He offers this thought which I like, at least I
Nick Wreden in his FusionBrand blog reports on an ANA survey on perceptions of marketing. In some ways, it’s a familar story Despite its importance marketing is not getting the
I had a great meeting yesterday with Thomas Madsen-Mygdal founder of the excellent Reboot conference and serial entrepreneur. He and a couple his collaborators showed me their latest stuff and
Hard on the heels of More Space I’m now waxing lyrical in another new book John Winsor’s Spark. The book’s subtitle is “Be more innovative through co-creation”. John’s interviewed innovative
