Scoble is on top form and probably feeling demob happy.
Why have Google and Apple done so well in the last three years? Cause the grassroots loves them. That’s the powerroot of the industry. Ideas here don’t come from the big influencers and move down. No they start on the street and move up. Anyone miss how Google got big? Not by throwing a press conference.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Since installing Twitteroo I’ve started to enjoy Twitter a lot more. I only spend a few moments updating Twitter or reading it but I like the sense of connection it
I saw a documentary last night on the Beeb about the middle ages. Prof Robert Bartlett talked about how power structures changed over five centuries. It was a reminder of
The Revolution Will Not be Blogged Either : Casaubon's Book Sharon Astyk riffs on this thought from Jared Diamond: "All of our current problems are unintended negative consequences of our
