Scoble is on top form and probably feeling demob happy.
Why have Google and Apple done so well in the last three years? Cause the grassroots loves them. That’s the powerroot of the industry. Ideas here don’t come from the big influencers and move down. No they start on the street and move up. Anyone miss how Google got big? Not by throwing a press conference.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
In the Harry Potter series Voldemort attempts to attain immortality by creating horcruxes. He splits off a fragment of his soul and stores it in an object or person. The
Seth spotted this ad for troubled American Airlines: and comments Let’s say you run an airline with a horrible cost structure and you’re facing bankruptcy on an almost daily basis.
My friend Oli London’s-most-sociable-entrepreneur” Barrett has been thinking about the widespread enthusiasm for instant solutions – very much evident in crazed proposals for dealing with knife crime here in the
Adrian Trenholm has really got his teeth into blogging at 173 Drury Lane. I particularly enjoyed his story The Fabulous Baker Boy. It may start off like a standard customer
