PSFK’s report on the first Virgin America flight from LAX to SFO makes it sound pretty good.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Manifesto for Growth?
John Moore highlights An Incomplete Manifesto for Growth. I probably agree with all 43 points here and I appreciate the intention. But I fear that manifestos don’t work. At least
2 January 2005
The value of loose ends
This is another extract from Viv’s and my new book, Nothing Is Written (free to download). In Monty Python’s Life of Brian the eponymous antihero is fleeing a brigade of
18 June 2015
Ideas have a life of their own
My friend Steve Moore was chatting to me today about how football fans marked the death of George Best at games over the weekend. Manchester City (the local rival to
29 November 2005
Playing down the process
I wrote the other day about the dangers of facilitators who are in love with their process. When that happens I think they’re actually relating to their idea, rather than
17 May 2013
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