March 11, 2004

Authenticity Works

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Authenticity Works

Authenticity Works is the name I’ve given to an informal group that’s now met a couple of times. Both have been really satisfying meetings of people who are interested in developing authenticity in organisations and exploring what it means (and there’s no simple definition). Attendees have included coaches, authors a journalist and consultants. Client-side folks would be extra welcome. The next one is in Islington, London on April 6th, 6pm to 9pm. Email me if you’re interested in coming.

February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

The individual transcends the bland…

BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

More Updates

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Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

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Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Palaeolithic wisdom

Ken Thompson enthuses about a Harvard report Virtual Teams: Palaeolithic Insights About the Art of Cyber-Managing. Ken summarises: Three instincts in particular have to be excavated from our caveman days

21 January 2007

Slouching towards success

I’ve not blogged for a week. The inspiration just hasn’t been there for a few days and it’s good to award myself a few days off. So it seems fitting

14 June 2004

Podcast: English Cut

A few days ago James Cherkoff and I met Thomas Mahon, the bespoke tailor behind the English Cutweblog. We met Tom, and his friend & colleague Jonathan Quearney, at his

12 July 2005

Get nervous

Gavin Heaton has some good ideas about what works and doesn’t in social media. This one definitely resonates for me. Nervous – Does your content make you nervous? Do you

Authenticity Works

Johnnie Moore

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