“Bottom up”: Arse-over-tit

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Arse-over-tit a splendid bit of British slang. And I think it’s easy to go that way using the term “bottom-up” to celebrate a lot of the good stuff happening in the world these days.

Flash mobs facebook groups, protests against higher charges etc… these are peer-to-peer things and to label them bottom-up seems to miss the point.

“Bottom up” frames these things merely as rebellions against authority, missing the positive benefits to participants of collaborating with others.

Some gestures towards interactivity are just bottom-up. So most Q and A sesssions at conferences are just “bottom-up”. You, the poor peasants in the audience, may ask a question of our distinguished expert, but keep it short. Oh, and we’ll lump your question with three other peasants’ questions and you may or may not get an answer. So your participation is on the leadership’s terms, and by complying with this set of instructions you reconfirm the leadership’s authority. All that’s missing really is the obligation to kiss the ring.

I don’t own the language, and I’m sure lots of folks will use the bottom-up to describe things that are more peer-to-peer. But I think there’s a difference.

Share Post

More Posts

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting

SharpReader

I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Skype!

Just spent an hour catching up with Robert Paterson thanks to Skype. Rob’s just installed it. Like most first-timers I think he was surprised by the quality of the sound.

Johnnie Moore

Is it just me…

…or is anyone else getting p****d off with the Captcha check on Typepad blogs? It never seems to recognise my first effort.

Johnnie Moore

Word of mouth

John Moore (the Texan one) has kindly posted links to pdfs of the presentations to the recent Word of Mouth Marketing conference. Some of these are pretty interesting. Especially this